My Favorite Apple

And who says Apple’s not innovating

Written By: Scott - Sep• 17•16



Macintosh Dealer Banner

Written By: Scott - Jun• 12•16

macintosh dealer banner

Salvador Dali iPhone

Written By: Scott - Feb• 14•16


Apple Rumor- Apple Tennis Shoes

Written By: Scott - Jan• 31•16

Folks make huge bucks in the Apple rumor mill. Apple is so secretive everyone is trying their darndest to figure out what the company is up to. I follow dozens of Apple news sites and find it humorous watching everyone fall all over each other trying to get the scoop.

I particularly got a chuckle last week over a rumor, or maybe it was more speculation. The thing thatApple Computer Sneaker Shoes I found funny was it involved one of my Apples in my collection. I was scrolling through my Facebook and the story caught my eye. It was about the Apple tennis shoes, or sneakers, if you prefer.

I linked the story to my Facebook page admitting to my friends that I owned a pair. They already know I Think Different so sometimes I just stir it up for fun.

Later that day, I clicked through to the story again and realized the writer said they couldn’t find the owner of that pair. I thought that was a bit odd and then realized the article asserted that there had only been one pair made by Apple. A prototype. And they know they sold on eBay some years ago. The kicker was the line “and no one knows who owns them.”

Yep, you guessed it. I emailed the writer informing her that I owned a pair and did buy them off eBay several years ago, but that my pair wasn’t the only ones. I’ve seen two other pair on eBay over the years. I also told her I don’t think Apple ever offered them for sale to the public, plus I’ve not found them being offered in any of their merchandise catalogs from the 80s and 90s.

Another theory I read is that these shoes were produced by Apple and given to employees which is why so few are still around. That makes sense.

The writer then changed the article removing the statement that ‘no one knows who owns them” and now credits yours truly as the owner. 🙂 And according to her article, the guy I bought my pair from was an Apple employee. Who knows.

What I do know is my pair has never been worn. They remain brand new, old Apple tennis shoes.


Happy Birthday Macintosh

Written By: Scott - Jan• 24•16

Mac is 32 today.


Brand New Original iPad

Written By: Scott - Jan• 23•16

Brand New Original iPadToday is a celebration of my newest addition to my Apple collection. I acquired a sealed, Brand New- still in the Box and never opened, 1st Gen iPad.

The original iPad was released in April of 2010. No, it’s not a vintage machine, like a lot of my collection, but it is still super significant. Steve was hyper-excited about it too. It represented one of his highest milestones of Apple innovation.

And while I bought the 1st Gen iPad the first day they went on sale and now have retired it to my collection (for sentimental reasons), I made the decision to get this one because it’s never been opened and is brand new, and I like sealed, new in the box Apples of all varieties. They are more expensive than a used collectible, but, if and when I ever decide to sell, they will be much easier to sell and will command a premium.

Apple fans love the iPad. It is one of the more recent Apple innovations and has Steve’s fingerprints all over it. He foresaw it back in 1983, built it when technology allowed and then launched it in 2010. Today, 6 years later, the iPad seems commonplace, but at the time the iPad was unlike any other Apple product, and man, was it cool!

“The iPad is a magical and revolutionary device.” Steve Jobs

Steve introduces the iPadOne of the things I find most interesting is it is obviously a computer, but to the non-computer literate, it isn’t seen as such. It simply doesn’t have the intimidation factor of a computer to someone who never owned one before. It wasn’t intended to be a workhorse, like a laptop (albeit the iPad Pro is a step in that direction). Instead, it is a machine made for surfing the web, playing on social media and checking email. Yes, I know there are almost 800,000 iPad apps allowing tons of functionality, but I don’t play games, nor do I want to do ‘work’ on my iPad.

Because the iPad is the ultimate in mobile computing, I love it. Steve’s vision early on was three things: make computing personal, make it mobile and make it so someone can learn to use it in 20 minutes. And man, is the iPad the dream machine, more than another product they’ve made (and yes, I know the iPhone offers those three also, but it is more like mini-me to me). The iPad, on the other hand, is the coolest Apple product ever. I do realize too, Apple didn’t invent the tablet. No, they didn’t invent a lot of things, but perfect it, now that they did.

Ceremonial Opening







The Making of iPods Cool

Written By: Scott - Jan• 17•16
3 gens of iPods

1st, 2nd and 3rd Gen iPods

Collecting pieces of Apple’s history is fun. I like the devices, but at the same time I get off on the era they reflect.

There are many examples from Apple’s history illustrating their willingness to step out with a revolutionary device, but sometimes they’d let another company make a device first. Obviously, they didn’t produce the first MP3 player, nor did they make the first smartphone or even the first tablet. In those cases, Apple knew they could make each of these better. Significantly better. They did just that. We now know the iPod ultimately became a core product for the computer maker.


The iPod and all the generations and models stand as an icon representing THE device for music lovers. Fast forward to today, we know the iPhone cannibalized the iPod, but Apple knows when that is likely to happen with their devices and machines.

From the introduction of the “classic” first gen iPod, Apple wanted to stay way ahead of the competition. I don’t know if we could call the original iPod revolutionary, like the iPhone and iPad, but Steve stood on it as significantly more user-friendly than the other MP3 devices available at the time.

iPod dancersApple also has this way about making their products, and in this case, the iPod, super cool and they made us see it that way too.

That’s how they succeeded with the iPod. Apple branded this device as the hippest thing on the planet. I love the dancing silhouettes campaign particularly and it was with the introduction of their 3rd generation iPod in 2003 when the dancing started. Just a silhouette of a person rocking out, but with a white device held in their hand, and of course, white earbuds in their ears.

iPodApple launched the 3rd gen in April of 2003 and, of course, Steve was out there bragging on it.

“The competition hasn’t even caught up with our first generation iPod, and we’re introducing our third generation,” Steve Jobs, Apple’s CEO.

And then Apple started a new ad campaign with the dancing silhouettes in September of that year. The first ads were placed on outdoor billboards in Los Angels. After three months of silhouette advertising, iPod sales were up by 50 percent over that of the previous quarter.  In the U.S. by then, the iPod also had the biggest market share of all MP3 players. Apple outspent the competition by “a factor of about a hundred” according to Steve.

iPod ad

Apple, meanwhile, was doing a full-court press pushing for a media “buzz effect” on its iPod + iTunes music and marketing. By December 2003, Apple’s PR machine had secured 6,000 iPod stories in publications worldwide.  Advertising Age magazine named Apple “marketer of the year” based on the its iPod advertising campaign.

Apple sold over two million iPods, and iTunes more than 50 million songs by the end of 2003. They stopped using the dancing silhouettes in 2011 and by that time they had sold over 300 million iPods and we’d downloaded over 15 Billion songs off iTunes. I’d say all the dancers performed very well for the music giant.







Apple’s iPad Pro it’s not- the Apple Graphics Tablet

Written By: Scott - Jan• 09•16

apple signIn 1979 Apple Computer employed 250 people and they worked in only four buildings there in Cupertino. And looking back now with Apple employing over 110,000 employees and building a new 28 million square foot building, I think we can say that year was smack dab in the middle of Apple’s very early days. The Apple II, released in 1977, was selling like hot cakes and the Macintosh project was just getting underway. Apple had not yet gone public and only incorporated two years earlier.

That same year Apple released the Apple Graphics Tablet (AGT). A highly innovative device used to draw Apple Graphic Tabletand paint. The tablet drew power directly from the Apple II and was originally to be used with a television set rather than a monitor. It’s easy for us today to look at this tablet and almost snicker, especially considering the capabilities of the new iPad Pro launched this last year. And while the AGT looks archaic now, it was super cool and cutting-edge back then. Unlike the Pro today, it was only an input device for creating images on the Apple II’s screen and for a little perspective, it predated the Apple II’s mouse by six years.

The $650 graphics tablet came with an interface card, a stylus, cables, a plastic overlay, a manual and software on a 5.25-in. floppy disk. This tablet was large too- 15.5 x 15.5 x 1 inches and weighed 6 pounds. The Pro, for comparison, is 12.04 x 8.69 x 0.27 inches and weighs only 1.57 pounds.

One of the most interesting things about the AGT is it required an expansion card that both the tablet and the stylus had to be connected to. The expansion card is crazy looking too, like a robot’s internal organs.

I was fortunate back in 2010 to grab a Mint tablet, along with everything the manual says should be included, short of the piece of foam tape, warranty card and static cloth. I also got one of the first paint programs for the AGT, the Utopia Graphics System, with two disks and mint condition manual.

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A real interesting comparison between the AGT and an iPad (not the Pro though) is over at ComputerWorld. Check it out.

I was going to show you how it worked, but couldn’t find a single video on YouTube about it. Crazy.



Source: Apple Graphic Table GIF: Countach

Clement Mok- Early Macintosh Who’s Who

Written By: Scott - Jan• 02•16

One of the coolest parts of Apple’s history is the characters who played important roles back in theclement mok company’s early days. I love connecting the dots. Tying people, places and dates to items from the past. And this is where Clement Mok comes in. He joined Apple in Nov. 1982 as the art director for the Macintosh product launch team before going on to head Apple’s Creative Sevice dept. in 1985. Lisa was about to launch when he started at Apple and he  worked there through 1988.

The Apple Collection CatalogAs a member of the original Macintosh graphics team, Mok helped create the well-known illustration that spread from the initial product packaging to the Mac computer interface to The Apple Collection catalog of sweatshirts, beach towels and all the other Apple merchandise we now collect.

Mok’s work for the Mac became the de facto design standard for Apple. Hugh Dubberly, a creative director at Apple during the early years says, “There was a time, for a year or two, when Clement knew everything there was to know about using a Macintosh. Literally.”

It  (working for Apple) tested my design beliefs about what’s good and what’s bad. Steve Jobs challenged anyone who worked for him, and if I didn’t believe in or have conviction about my work, he would know it.” Clement Mok

Clement Mok- ForbesIn January 1984, Mok left the Mac team and became art director for Apple Corporate, single-handly designing all marketing elements for launch the Apple IIc, as well as leading the design for all event marketing and corporate communications. When Jobs exited the company in 1985, Mok also became responsible for design for the education market, which then comprised a third of its revenues.

Wheels for the Mind posterYesterday, as I cataloged my collection inventory. I came across the name of a gentleman I bought from. It sounded vaguely familiar, but didn’t know why. It was the seller I bought one of favorite things in my collection. It is the Wheels for the Mind poster. I’ve always loved the “picasso” like images used for the Mac, on tons of products in their Apple merchandise catalogs and the Wheels of the Mind poster and educational elements.

So, here I am getting all the factoids of my purchases and putting them in my spreadsheet. When I get to the Wheels for the Mind poster I decided to Google that seller’s name, just for the hell of it. Totally random and Bam! It was Clement Mok.


Title: Apple University Consortium: Wheels for the Mind
; Client: Apple Education Sales & Marketing; 
Produced: 1985; 
Firm: Apple Creative Service
 Creative; Director: Clement Mok; 
 Designer: Clement Mok;
 Illustrator: Clement Mok

I kid you not! I had bought this poster from the Apple guy who actually designed it. He drew the stylized guy riding the bicycle, personally. Now how cool is that and he never indicated anything about him being anybody other than just another eBay seller.

Then I began a deep search about him, his role at Apple and all the design projects he developed, and all I can say is this guy is a player. I grabbed The Book, you know, the Holy Grail of Apple’s first 10 years and sure nuf, he’s listed there too. Clement M. Mok.

And for giggles and grins, I put his email address into my email search field to see if I’d bought anything else from him and Bam!

I was absolutely thrilled when I discovered that my huge 40″x 72″ Macintosh Dealer Launch banner was his too. I bought it from him on Nov. 11, 2011.

40" x 72"

I also found I bought his Apple II Forever Event Launch Invitation, a multi-page foldout invitation to the  “Apple // Forever” at the Moscone Center in San Francisco, held on Tuesday, April 24th, 1984. I got this from him on Nov. 9th, 2011.

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And also his Apple Macintosh II Introduction Party Invitation at the Fremont Factory and its accompanying raffle ticket. The party’s date was May 1st, 1987.

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Needless to say, and as I think you can tell, this made my day. Several dots connected. And now, I can say I actually have several collectibles that were owned by, and even created by, one of the Who’s Who of Apple’s early days – Clement M. Mok.

Credits: Clement Mok Photo: Apple’s All-Star Alumni | BusinessWeek; The Apple Collection Catalog Photo: Clement Mok; Clement Mok Photo: Forbes; Apple’s Wheels for the Mind artwork Photo: Clement Mok