We all know corporations brand their firms and their products. They want us to not only remember them but have particular thoughts/connotations/feelings associated with their brands. Apple is no different. Don’t have the time or space to document their history with branding, but to say, they even branded the Mac operating system.
Isn’t that interesting? Yes, they wanted us to associate a “personality” with the the system running on their machines. In fact, the personality concept isn’t that far off- they worked to humanize it. How do I figure? Here, I’ll show you.
Let’s take the operating system beginning with System 7.5.3, Apple decided the operating system should be known as Mac OS and Apple created a logo for it. The Mac OS logo was useful: for the first time, Macintosh users had a name for their operating system. Then in 1999 Apple created a new logo for Mac OS.
Then the new one-
The new logo retains the blue, black and white coloring of the Mac OS logo.
While we’re talking about it, let me ask- do you see one, two or three faces?
So what’s the big deal about all this, you might be asking. Well, I grabbed me this the other day. It’s a 8″ x 10″ (19 x 24mm)
• Static-cling decal, reusable Mac OS logo decal.
Source: Changes Faces: New Mac Logos