Stay the course
The hell with Wall Street and all the Talking Heads. Resist the temptation to succumb to managing our great company to appease them. We’ve clearly seen you will be their darling one minute and the next minute, they’ll kick you to the curb.
Apple’s foundation is building insanely great products. Don’t get distracted by all the noise on The Street or the extreme bashing by the analysts and media.
Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products. We trust as a consequence of that, people will like them. Steve Jobs
Stay true to what makes Apple great- insanely great products people will love. Plus, I’d rather be a pirate than in the navy.
Written on my iPad 2